In one of my recent posts, I introduced the concept of a ‘cold connection’ (brrr). This is someone you do not know, a stranger to you. Some of my readers have asked for tips on how to reach out to these people for the first time. I call this the ‘cold call’. You can, successfully, reach out to these people and ask them for something you want. I believe in you!
However, there are some DOs and DON’Ts of e-mailing cold connections.