What the heck is your network, anyway?

So, you wanna get a job? I bet that without a doubt, someone has suggested that you should “use your network”. Am I right? If you don’t know what your “network” is or even why it matters, keep reading.

Many see networking as an abstract and potentially wishy-washy activity. The idea that comes to mind when someone suggests networking is typically: signing up for an evening event in your local area, paying some kind of fee to go, going alone, putting a name tag on, and walking around shaking hands and handing out your business cards (or explaining to people why you don’t have a business card: “I’m an environmentalist!”).

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